Takiguchi and Yoshimi Associates (now simply known as TYA) was founded in Tokyo in 1982. Originally offering English copywriting services to Japan-based businesses attempting to communicate with an international audience, this small handful of Japanese and American expatriates was bound together by founder Masakazu Yoshimi’s simple vision: transform passion, understanding and expertise into Strategic Creative, advertising work that really works.
As TYA grew in Tokyo so did its network outside of Japan, with the first overseas office opened in Singapore in 1995. Today, TYA has offices in Tokyo, Singapore, Hong Kong, Taipei and Jakarta – employing 74 professionals of nine nationalities – with projects spanning across the entire Asia Pacific region.
Saturday, October 27, 2007
Sony Expo Wonders '07 - Senayan City, Jakarta
Check out some pictures from Sony Expo Wonders '07 at Atrium Senayan City (27 - 30 September '07).
Friday, October 26, 2007
Sony Centre – Sun Plaza - Medan, Indonesia
conceptFollowing in the footsteps of the Senayan space, the Medan shop was created with the same futuristic, sophisticated feel. With even greater flexibility this space was created to be both visually appealing and user-friendly.
Sony Centre – Plaza Senayan, Jakarta
conceptA space was needed to truly focus on the individual products while being flexible enough to allow for different product groupings to be made. Keeping these points in mind, a futuristic, yet sophisticated Sony-style space was conceived.
Wednesday, October 24, 2007
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